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A long time ago, well, around 2002 I was using ‘reciprocal linking’ with outstanding results. I had five home business sites all interlinked and the search engines loved me. I was their favourite subject….Not really, but you get what I mean.

It wasn’t unusual to see two or three of my sites sharing the same top page on Google for highly competitive ‘work at home’ terms. I had five different accounts with Linksmanager managing my different sites, sending me new link partners daily. I believed that there was no end to the heights I could reach, in terms of search engine rankings and the subsequent traffic that the top results produced.

Alas, a lot has changed since then.

The search engines soon cottoned on that wiley Internet Marketers like myself had automated the process, with the help of quality services of course, but automated no less. So in the space of a few weeks or months maybe, my sites lost the power through reciprocal linking that they once enjoyed and my rankings fell. I wasn’t banned or banished to the nether regions of Google BUT, once you fall off the top two or three pages you might as well not be listed at all.

You see, Google likes to see ‘natural’ linking activity, ie. a person visits your site, they like what they see, maybe see your site as a valuable resource and decide to add a link back. This is a ‘natural’ process. When Google finds that the linkback is being reciprocated then they know that some sort of deal has been set up and the relevancy drops way down.

Today I am climbing back up the charts, so to speak using one way linking and I am happy to report that it is semi:automated and starting to produce the same kind of results that I used to acquire. There are a few of ways to get one way links:

1. The natural way, of which no one has control over: Visitors will find your site useful or not and decide to add a link back to you of their free will.

2. You can buy one way links: Many companies out there are brokers for website owners who sell a link on their site for a monthly or yearly fee.

3. You can set up a linking strategy with another webmaster to set up a link back structure, ie. he links to your site and rather than link straight back to the site he links from, you link to another one of his sites. So one way links are created and they look ‘natural’. This is an effective strategy but too labourious for my liking.

4. Add your site to link directories: This is the most effective way from my experience, especially if you have automated or semi:automated the process. One way links from high quality directories will do more for your website ranking that any other single internet marketing method.

It’s important when getting back links that you use different anchor texts. Using the same link text will look automated. Link backs from websites all using a variety of linking texts will look as natural as you can possibly expect.

In conclusion, the more natural you can make your linking strategy appear to be, the more you will benefit in the Search Engines. And as Google, Yahoo, and the other top dogs become more stringent in routing out automated processes, you may still have a chance of keeping one step ahead of the pack.

by Mal Keenen

An extremely large number of web masters are in a quandary. They have spent huge amounts on getting beautifully designed pages with the latest software and animation and they also offer the best products and services. Why then isn’t anybody paying their sites a visit? Every day, thousands of websites are launched on the ever growing World Wide Web.

In such a situation, internet users heavily rely upon search engine results instead of paid ads to lead them to the information or products they are looking for. Unfortunately, more than 90% search result users click on only the links that show up on the first or second page of their search results, ignoring the thousands of others that show up after the second page. Since the majority of websites lie in the following pages, there are really high chances of these websites never getting to see the light of the day.

If you do not want a similar fate for your website, then it is high time that you indulged in exercises that would increase your search engine rankings. The first and the most important step that you can take in this direction is to build the link popularity of your web pages in order to improve their Google Pagerank. The number of text links all over the internet that point towards your website play an extremely important role in determining both your page rank and your rank in search result pages.

Most websites languish with low page ranks because building link popularity is a time consuming job that needs dedicated effort. However text linking is the only way of increasing your page ranks and giving your web site the life it deserves. By following our tips on building link popularity, you will very soon be able to achieve a much higher page rank than what you thought possible.

Create As Many Links To Your Website As Possible All Over The Internet. This is because Pagerank is calculated on the basis of the number of back links that your website has on other pages on the internet. The larger the number of back links that you have, the higher will be your page rank, but mind you, your ads will generally not be counted. The easiest method of doing this is by submitting to directories, but since most directories already carry a lot of links, they might not improve your page rank drastically.

Place Text Links On Sites That Have A Higher Page Rank Than Yours. Google gives different levels of importance to different backlinks based on the web page they are placed on. A text link from a page with a high page rank will increase your own page rank more when compared to a text link from a page with a lower rank. So always try to put your links on sites with a high PR through forum postings, blogging and article writing.

Create Back links On Sites That Have Related Content. Search engine spiders are smart enough to pick up links that are “planted” where they have no significance. Links placed on unrelated sites, like a text link for a cosmetics site on a sports news site, will generally be ignored. So the key is to tie up with people who are into a similar business.

Put Your Keywords In Your Text Links. The text that you put on your links is used by search engines to determine the content of your website. Therefore, putting in keywords specifying what you are all about will get you higher search engine rankings when that keyword is searched for.

by Terry