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In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A few years ago, in fact, the term “Search Engine Optimization” did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or “It’s Best done Manually) and Organic SEO.
Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes “modern” SEO. Organic SEO focuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). Organic SEO, if you really think about is a “purist” approach to website optimization because nothing is a “black box”. As an expert in Organic SEO, you know optimization; you don’t just blindly trust it.
Organic SEO is based on a clear understanding of fundamental concepts, including:
Search engines and how they work
Obviously, you cannot practice Organic SEO if you don’t even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as “key word density” or the ratio of keywords to the total number of words of content in a website. Inbound links and their relevance is another factor that determines your rankings. The gatherer of this statistical data is what is called a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a website through a process called “crawling”.
Search Engine Optimization
You can’t have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO’s main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEO practitioner’s clear measure of success.
Viral Marketing
This is an important concept to understand if you are serious about becoming a good Organic SEO expert. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website’s link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.
Optimized Domain Names
One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the “good” domain names already belong to someone, and this makes an Organic SEO specialist life more difficult.
Keyword Research
This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. Since it takes months for any optimization strategy to take effect, an Organic SEO expert’s efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed.
Becoming an Organic SEO specialist is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website’s needs.
by Moe Tamani
To market their products and services, Internet marketing is the most resourceful way used by the entrepreneurs. But there is the problem of traffic as they do not get the desired traffic. To improve your internet marketing strategy there are many internet marketing resources available. Given are the few ways to improve your internet marketing strategy that takes you to the road of success.
There first need is to make a web promotion plan. Search engine optimization is an effective way of web promotion. SEO helps to get high search engine rankings and it enables more and more internet users to access your website. It further includes linking to other websites. And write articles. Though articles, people those who are interested in your business are able to know more and more about your business.
Then it comes to put emphasis on web design and development. The website should be interesting and eye catching. There should not be too much advertisement. It is good practice to provide your website with ezines and newsletters so they are always updated with changes on your site.
The next technique is effective use of email marketing. Simply sending ezines, advertisements and newsletters is not enough. For a successful email marketing there should be effective target audience. This audience should consider those section of masses that are interested in your products and services.
Write and submit effective articles to help to improve your site. Publish articles to provide the advantages of your products and services. Also make the articles interesting and not just as a source to blindly promote your business.
Provide your client with the optimum information. Be straight to point out. Inform that what benefits they derive if they purchase their products and services. Do not go for false promises that look far from being accomplished. It is necessary to be realistic to make your client happy in the long run.
Conduct contests and giving special schemes etc in your website is a nice advantage. This attracts more people to your website. Make the prize as something interesting that the client really wants.
Blogging and interacting with visitors is another way to promote your website. This encourages people to visit your website more and more and makes them feel at home. This also inspires them to tell all their friends and family about your website.