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An extremely large number of web masters are in a quandary. They have spent huge amounts on getting beautifully designed pages with the latest software and animation and they also offer the best products and services. Why then isn’t anybody paying their sites a visit? Every day, thousands of websites are launched on the ever growing World Wide Web.
In such a situation, internet users heavily rely upon search engine results instead of paid ads to lead them to the information or products they are looking for. Unfortunately, more than 90% search result users click on only the links that show up on the first or second page of their search results, ignoring the thousands of others that show up after the second page. Since the majority of websites lie in the following pages, there are really high chances of these websites never getting to see the light of the day.
If you do not want a similar fate for your website, then it is high time that you indulged in exercises that would increase your search engine rankings. The first and the most important step that you can take in this direction is to build the link popularity of your web pages in order to improve their Google Pagerank. The number of text links all over the internet that point towards your website play an extremely important role in determining both your page rank and your rank in search result pages.
Most websites languish with low page ranks because building link popularity is a time consuming job that needs dedicated effort. However text linking is the only way of increasing your page ranks and giving your web site the life it deserves. By following our tips on building link popularity, you will very soon be able to achieve a much higher page rank than what you thought possible.
Create As Many Links To Your Website As Possible All Over The Internet. This is because Pagerank is calculated on the basis of the number of back links that your website has on other pages on the internet. The larger the number of back links that you have, the higher will be your page rank, but mind you, your ads will generally not be counted. The easiest method of doing this is by submitting to directories, but since most directories already carry a lot of links, they might not improve your page rank drastically.
Place Text Links On Sites That Have A Higher Page Rank Than Yours. Google gives different levels of importance to different backlinks based on the web page they are placed on. A text link from a page with a high page rank will increase your own page rank more when compared to a text link from a page with a lower rank. So always try to put your links on sites with a high PR through forum postings, blogging and article writing.
Create Back links On Sites That Have Related Content. Search engine spiders are smart enough to pick up links that are “planted” where they have no significance. Links placed on unrelated sites, like a text link for a cosmetics site on a sports news site, will generally be ignored. So the key is to tie up with people who are into a similar business.
Put Your Keywords In Your Text Links. The text that you put on your links is used by search engines to determine the content of your website. Therefore, putting in keywords specifying what you are all about will get you higher search engine rankings when that keyword is searched for.
by Terry
If you don’t know what a link directory looks like, check out the most famous example: DMOZ. According to DMOZ, they are the “most comprehensive human-reviewed directory of the web”. When you think of a web directory, think dmoz. Directories are simply libraries which catalog websites into content hierarchies. Just like a real library, a web directory classifies and organizes websites (books) based on the subject matter in a hierarchical manner.
Good directories provide a helpful tool for researchers and general web aficionados to “drill down” and get the best information available. Below, I outline a simple process on how you can use web directories to help improve your search engine rankings.
Step 1: Research and Review
Your first step should be to research and review the web directories that are available for you to post your link. I recommend doing a search in Google for the phrase “web directory” or “keyword + submit url”. Look at the top 10 results. These should be your focus when starting out.
Go through your 10 results and review each site using the following criteria:
1. Do they allow outside link submissions?
2. If so, what are their guidelines?
3. What are their registration policies?
If a directory accepts outside submissions and you’re comfortable with the terms of service and submission guidelines, then register for an account. If a site doesn’t require registration, make sure it’s not a link farm.
I also recommend looking at this site’s design, confirming it has a purpose, and making sure that you can contact the webmaster.
Step 2: Develop Your Site’s Description
Once you’ve gathered the directories you’ll submit your link to, write out several directory listing descriptions. These descriptions should be approximately 250 words, or less, in length. It should be a description, or general overview, of the purpose of your website. Ask yourself, why would someone click my link to visit my website? A brief description of what you do, your services, or your products is all that’s needed.
Once you have your description and your link ready to go, now it’s time to start submitting.
Step 3: Submit Your Links
Submission is a fairly easy process. Make sure you’re not submitting to a general directory, unless your site fits. Take the time to find out which topic heading your link should be placed under. It doesn’t have to be an exact match but it should be close.
You can also outsource the work if you don’t like the repetition. If you do, however, be very careful that whoever performs the work only submits to legitimate directories. Give them the directories you ranked previously. Make sure you know where your link is being submitted and, of course, make sure your linking service provider keeps you informed.
Directory Linking Effectiveness
Getting your link listed in directories is an effective and simple way to get indexed and to get relevant back links to your website.
If you take your time, research top directory sites, and provide an accurate description of your site, your linking efforts will begin to drive traffic to your website and give you the back links you need to move up in the search engines.
Using directories along with article submissions is a great combination that will help you rank well and establish yourself as an authority in your field.