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June 29th, 2008

This is a big question, plays on the mind of almost all search engine optimizer. There are many forums and blogs, where it is being discussed to make it easier for the SEO analysts to know the best way to back links. Now we all know what can more and more Backlinks mean that a web site, if its performance in search engine results side. Let us first analyse the case of mutual links or two-way links. You would want your site by a PR3 and on the spot. This is usually possible if you have a PR3 site otherwise the other site administrator may not be applicable to all interested parties from legitimate reasons.

But in case you have a page rank lower or no PageRank at all, then there will be a very difficult process. Why should a PR3 website link to your site, if you have a zero PageRank? It is also one more reason why you should try to prevent two options, links but there may be more back links. More and more outgoing links will reduce the overall PageRank of the site. Also today, more and more pages are dedicated to incoming connections and that one-way links. This is possible by Article post. Large texts if they can increase to hundreds of PageRank. You can search for articles on sites that accept them with a link to your site. So you have no link to your site to other whereas your site will always be linked. But one point needs to be reminded that the article should not be sloppy and of no benefit.

The article should be easy to read, informative, have all the answers that you’re looking to make it through more and more number of users. Reciprocal links can be very helpful if you have already achieved a high PageRank. Then you can easily links from other PR3 and higher. It is not always possible to continue writing great articles. It is then that the two-way connection, if the real help. But for the initial stages Article posting is no doubt a better option for a way inbound links.

The ground rule for search engine optimization, it is your site on the Internet most often. If you do not want to spend in advertising and paid links, get one-way links by posting articles is the best option.

by Dr. Anuj Gupta

June 29th, 2008

If you’ve studied internet marketing, you’ve surely heard the catch phrase, “The money’s in the list.” And to some extent, it’s true - but only if you use your list to build strong relationships with your prospects. After all, who would you rather buy from? A trusted friend and advisor or someone who constantly fills your inbox with spam? Here are seven ways you can build a strong list:

1. Write and Submit Articles

Articles are one of the fastest ways to start driving traffic - and prospects - to your list. Try to write ten 500 word articles on topics in your niche and submit them to directories like EzineArticles.com among others. Because articles are reviewed and posted so quickly, they’re indexed by the search engines quickly. You could wait weeks for a static web page to be indexed, but articles start sending you traffic almost immediately.

2. Write a Good Resource Box

After writing ten or more articles, you might be tempted to blow off the author’s resource box. Don’t fall into this trap! The resource box you use on your article submissions is your one chance to convince the reader to click through to your site, so put some time into it. A good resource box includes a statement that draws the prospect in and a call to action that tells the reader what to do. Spend some time tweaking it before you publish your articles.

3. Give Away Something Free

We all want good, quality content for free - but certain types of free offers do better than others. Free access to your newsletter is not enough to get people to sign up for your list. Most internet marketers offer free ebooks or ecourses in exchange for a prospect’s email address. Ebooks are easier to produce, but ecourses can be more effective in the long term, since each message that goes out is another chance for you to build your prospect relationship and make money.

4. Make Friends in Forums

Find forums in your niche and set up accounts immediately. Pay special attention to forums that allow you to use a signature file after each post - use something similar to your author resource box to help drive traffic to your list. Start posting as much as you can, but keep your posts informative and valuable. Don’t spam your new forum friends! Posting helpful information will help cement your status as an expert in your field and encourage people to join your email list.

5. Use - Don’t Abuse - Your Auto-Responder

Once you’ve attracted a prospect to your list, don’t break the relationship by sending ten messages a day. On the other hand, don’t send messages once every three months and expect your prospects to care what you have to say - or even remember who you are. Most internet marketing experts recommend sending your list 2-3 messages a week to keep them hooked without feeling overwhelmed.

6. Language is Key

It should go without saying that spelling and grammar are important - no one wants to read an unintelligible message full of errors. However, it’s also important to watch the overall tone you’re conveying with your emails. Try to write in a friendly, conversational tone. Start your messages with, “Hey ” instead of, “Dear .” Using colloquial expressions instead of formal language will help your prospects feel at ease - and much more likely to buy from you.

7. Don’t Spam

It’s exciting to have prospects join your list - like having new friends who are interested in what you have to say. The fastest way to break this trust is with spam messages. Spam isn’t just limited to Viagra ads or messages from your long-lost Nigerian friend - sending message after message full of affiliate links is just as dangerous. Choose the products you promote to your list carefully, and try to balance each promotional message you send with quality content.

by Elisabeth Kuhn